Press event in Lapland
The more definitively you break with convention, the greater the affective engagement of your event audience. Journalists, for instance, are accustomed to being provided sound from the front at a press conference.
That is why we set the rabble on an armada of Ski-Doos and let them hurtle through the snowy expanses of Lapland on snowboards, passing elks and reindeer on their way.
Incidentally: Which conference equipment functions at a temperature of minus 20 degrees? What kind of protection do event guests need against the cold? Are the gloves that you're going to provide them any good? You can make or break an event with little details like this. Depending on whom you choose.