Everything but the usual
At events, you can do anything. Can? No: You must. For the worst event-centric sin is: boredom, marketing as usual, "been there, done that", distributing pens and badges. That is – quite simply – the kiss of death. In stark contrast to this: for instance, the whisper of the beach at Tenerife.
The mere prospect of this is enough to get those hormones raging ... A five-course menu under the rustling palms, by the breaking waves and on the white sands of Tenerife. The beach was closed off and secured; entry by invitation only. The guests were treated like VIPs – That leaves an impression. A good idea?
Sorry: Anyone can have "a good idea". What's important is how it's implemented. Just try establishing professional acoustics against the backdrop of the roaring ocean ratcheting it up to 80 dB ... That's when you need people who know exactly what to do in that situation.