Anyone can hand out gadgets: It's no longer anything to write home about. Today's event engineering is all about engaging your target group at an intensively emotional level so as to ensure that your brand is incomparably and affectively charged.
The best part of this is: The target group doesn't just join in! In our saturated times, people are literally thirsting for exceptional attractions, for instance to crawl through a swamp in full gear or to have themselves transformed into a creature from the latest X-Men film by air brush artists. The more affective, the better. Adrenaline rules!